DEWALT NANO Microsite

Customer Profile

Located in Baltimore, DEWALT is Black & Decker’s world-wide brand of power tools for the construction and woodworking industries.  Currently, DEWALT manufactures and sells more than 200 different power hand-tools and 800 accessories.

Challenge

DEWALT needed a highly engaging vehicle to promote and support the launch of its new NANO technology product line.

Solution

Ease Technologies created a Microsite for the product launch.  The site gave customers a superior way to quickly understand and appreciate the new NANO technology product line.  The Microsite successfully communicated a high level of brand knowledge and the Microsite’s look and feel provided an advanced interactive and intuitive customer experience.

“Ease Technologies was fantastic to work with.  They invested a lot of time in understanding our marketing direction and branding guideline…truly top notch consulting and delivery!”

Brian Frederick
eMarketing Manager, DEWALT